Why Amazon Sellers Are Turning to Walmart’s WFS for Multichannel Success

The e-commerce landscape is evolving rapidly, and U.S.-based Amazon sellers are constantly seeking ways to diversify revenue streams while maintaining efficient operations. Enter Walmart Fulfillment Services (WFS) and its Multichannel Solutions program—a game-changer for sellers looking to expand beyond Amazon’s ecosystem.

In 2024, Walmart launched its Multichannel Solutions initiative, allowing sellers to use WFS to fulfill orders from any e-commerce site, including Amazon, eBay, Shein, and Temu. This move has positioned Walmart as a strategic partner for sellers aiming to streamline logistics, reduce costs, and tap into new customer bases.

But why are Amazon sellers, in particular, flocking to WFS? Let’s explore the key benefits and how this integration can supercharge your e-commerce business.

The Rise of Multichannel Selling for Amazon Sellers

According to Marketplace Pulse research, over 50% of Walmart sellers also sell on Amazon. This overlap highlights a critical trend: sellers are no longer confined to a single platform. Multichannel selling—listing products on multiple e-commerce sites—has become essential for growth.

However, managing inventory, shipping, and customer service across platforms can be daunting. That’s where Walmart’s Multichannel Solutions come into play. By integrating WFS, sellers can:

• Centralize fulfillment: Use Walmart’s supply chain to ship orders from Amazon, eBay, or other sites.
• Reduce costs: Avoid paying separate fees for each platform’s fulfillment services.
• Improve delivery times: Leverage Walmart’s extensive network of U.S. warehouses for faster shipping.

For Amazon sellers, this means maintaining Prime-like speed without relying solely on Amazon’s FBA (Fulfillment by Amazon).

How WFS Works for Multichannel Orders

Walmart’s WFS operates similarly to Amazon FBA but with added flexibility. Here’s how it works:

1. Send inventory to WFS: Ship products to Walmart’s fulfillment centers, just as you would with FBA.
2. List on multiple sites: Sell on Amazon, eBay, or your own e-commerce site.
3. Automate fulfillment: When an order is placed, WFS picks, packs, and ships it—regardless of the platform.

This seamless integration eliminates the need for separate inventory management systems. Plus, WFS offers competitive pricing, often undercutting Amazon’s FBA fees for certain product categories.

Cross-Border Fulfillment: Expanding Globally with WFS

Another major draw for Amazon sellers is Walmart’s cross-border fulfillment service. Launched in 2024, this feature allows sellers to ship goods directly from Asian ports to WFS facilities in the U.S., bypassing the need for third-party logistics (3PL) providers.

Key benefits include:

• Reduced shipping costs: Consolidate international shipments and leverage Walmart’s negotiated rates.
• Faster time-to-market: Avoid delays at U.S. ports by shipping directly to WFS.
• Simplified customs clearance: Walmart handles paperwork and compliance, reducing administrative burdens.

For Amazon sellers sourcing products from China or other Asian markets, this service can cut fulfillment costs by up to 30% while improving delivery speeds.

Comparing WFS vs. Amazon FBA for Multichannel Sellers

While Amazon FBA remains a dominant force, WFS offers distinct advantages for multichannel sellers:

Feature	Walmart WFS	Amazon FBA
Multichannel Support	Yes (fulfills orders from any site)	Limited to Amazon orders
Storage Fees	Competitive, often lower for large items	Higher for oversized products
Shipping Speed	2-day delivery in most U.S. regions	Prime-eligible (but restricted to Amazon)
International Shipping	Cross-border fulfillment available	Requires separate FBA International

For sellers looking to diversify, WFS provides a more flexible and cost-effective solution.

Real-World Success Stories

Several U.S.-based Amazon sellers have already reaped the benefits of WFS:

1. A Home Goods Brand: By using WFS for multichannel orders, this seller reduced fulfillment costs by 25% and expanded sales on eBay and Temu.
2. An Electronics Seller: Leveraging cross-border fulfillment, they cut shipping times from Asia to the U.S. by 50%, boosting customer satisfaction.
3. A Fashion Retailer: Integrated WFS with their Shopify store, achieving 2-day shipping nationwide without relying on Amazon’s ecosystem.

These cases demonstrate how WFS can empower sellers to scale beyond Amazon while maintaining operational efficiency.

Getting Started with WFS: A Step-by-Step Guide

Ready to explore Walmart’s Multichannel Solutions? Here’s how to begin:

1. Enroll in WFS: Sign up through Walmart Seller Center and send your inventory to WFS warehouses.
2. Integrate Your Channels: Connect your Amazon, eBay, or other e-commerce accounts to WFS.
3. Optimize Listings: Ensure product details are consistent across platforms to avoid fulfillment errors.
4. Monitor Performance: Use Walmart’s analytics tools to track sales, shipping times, and costs.

Walmart also offers onboarding support for sellers new to its platform.

Ready to streamline your multichannel fulfillment and expand your e-commerce reach? Contact our team today to learn how Walmart’s WFS and Multichannel Solutions can boost your sales while reducing costs. Whether you’re an established Amazon seller or just starting out, we’ll help you navigate the transition seamlessly.

FAQs

Q1: Can I use Walmart WFS for orders placed on my own e-commerce site?

A: Yes! Walmart’s Multichannel Solutions allow you to fulfill orders from any platform, including your branded website.

Q2: How does cross-border fulfillment work with WFS?

A: Simply ship your inventory from Asian ports to designated WFS facilities in the U.S. Walmart handles customs clearance and transportation.

Q3: Is WFS more cost-effective than Amazon FBA for large items?

A: Often, yes. WFS offers competitive storage fees, especially for oversized products, making it a better choice for certain categories.