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The Amazon Dual-Benefit Program is a game-changer for B2B sellers. Launched in October 2025, this new initiative is designed to help sellers optimize operations, lower fees, and significantly enhance profit margins when targeting business buyers on Amazon Business.
By focusing on reducing FBA multi-unit shipping fees and sales commissions on large orders, the program creates a more competitive and profitable environment.
This comprehensive guide breaks down the program, how it works, how to qualify, and the steps you should take to leverage it effectively for the year ahead.
What is the Amazon Dual-Benefit Program?
The Amazon Dual-Benefit Program is a cost-saving strategy by Amazon Business aimed at cutting key operational expenses for both FBA and FBM sellers who cater to B2B customers.
It offers a powerful dual savings structure that rewards sellers for encouraging and fulfilling bulk business orders:
- FBA Multi-Unit Shipping Fee Reduction: Lowers logistics costs when business buyers purchase multiple units of the same product in a single order.
- Large-Order Commission Discount: Reduces the referral (commission) fees for high-value business orders that exceed $1,000.
1. FBA Multi-Unit Shipping Fee Reduction
How It Works
When a business buyer purchases two or more units of the same ASIN in one order, and you offer a minimum of a 3% business discount on that ASIN, Amazon automatically applies a tiered shipping fee reduction.
The Impact:
- For FBA sellers, shipping fees are a major cost. This reduction allows sellers to save up to 24.5% in FBA shipping costs on large bulk orders (e.g., a 50-unit B2B order).
- The more units ordered, the greater the discount percentage applied per item.
Why This Matters for FBA Sellers
This feature directly translates into increased profit margins on bulk orders and allows you to offer more competitive B2B pricing, strengthening your appeal to corporate and enterprise buyers.
2. Large-Order Commission Discount
How It Works
For both FBA and FBM sellers, Amazon now offers a significant commission reduction on high-value business orders.
- If the seller provides a $\geq$3% business discount, the portion of the total order value exceeding $1,000 becomes eligible for tiered referral fee discounts.
- Example: A $9,000 B2B order could save a seller around $320 in commission fees.
Benefits for Sellers
This commission break encourages a strategic focus on high-value transactions. By setting meaningful business discounts, you attract bulk buyers more effectively, leading to larger average order values (AOV)and higher total revenue per transaction.
How to Qualify and Set Up the Program
The process for activating these dual benefits is simple, provided you meet the core requirements:
Eligibility Criteria
| Requirement | Dual Benefit Component |
| Product Enrolled in Amazon Business | Both Discounts |
| Minimum $\geq$3% Business Discount | Both Discounts |
| Order $\geq$2 Units of Same ASIN | FBA Shipping Reduction Only |
| Order Value $\geq$ $1,000 | Large-Order Commission Discount Only |
Setup Steps in Seller Central
- Navigate: Go to your Seller Central dashboard $\rightarrow$ Pricing $\rightarrow$ Manage Business Pricing.
- Set Discount: Set a business price or a tiered quantity discount (e.g., 3%, 5%, 10%).
- Target the Blue Badge: Aim for $\geq$5% discounts to earn the Amazon Business Blue Badge, which grants higher visibility in search results and exclusive deals sections.
- Verify: Check your eligibility via the Amazon Business Performance Dashboard.
The Strategic Edge: Why This Program Matters for B2B Sellers
The Amazon Dual-Benefit Program represents a major shift, empowering B2B sellers to compete on both price and profitability.
a. Lower Operational Costs
The combination of logistics (shipping) and commission savings allows sellers to cut a major portion of their overall operational overhead, providing a crucial competitive edge in winning large contracts.
b. Improved Profit Margins
Reduced fees translate directly into improved net margins. You can choose to keep the additional profit or reinvest it strategically into more aggressive pricing, advertising, or inventory expansion.
c. Stronger Market Positioning
As Amazon Business grows rapidly in the U.S., sellers who quickly adapt to this dual-benefit structure will be positioned as preferred, high-value suppliers for corporate buyers seeking volume discounts and efficient fulfillment.
Tips to Maximize Your Savings & B2B Sales
To get the most out of this powerful initiative, implement the following strategic practices:
| Strategy | Action Item |
| Offer Meaningful Discounts | Set $\geq$5% discounts to earn the Blue Badge and boost visibility/conversion. |
| Bundle Products Intelligently | Create multipack listings or bundles to naturally encourage higher unit purchases in a single order. |
| Monitor Order Patterns | Use Amazon’s Business Reports to identify top-performing ASINs in bulk and optimize their pricing and inventory. |
| Communicate B2B Value | Highlight discounts, bulk options, and fulfillment advantages clearly in your product titles, bullet points, and A+ content. |
| Reinvest Savings | Strategically allocate the fee savings into Sponsored Ads or product development to sustain market growth. |
FAQs: Amazon Dual-Benefit Program
1. What is the Amazon Dual-Benefit Program?
The Amazon Dual-Benefit Program is a 2025 initiative by Amazon Business to help B2B sellers reduce both FBA shipping and sales commission costs on eligible bulk orders.
2. Who can qualify for the Dual-Benefit Program?
Any FBA or FBM seller registered under Amazon Business who offers at least a $\geq$3% business discount and meets the relevant order requirements (multi-unit or $\geq$ $1,000 order value) can qualify.
3. How can sellers get the Amazon Business Blue Badge?
To earn the highly visible Blue Badge, sellers should offer a business discount of 5% or more. This signals better pricing for enterprise buyers and significantly improves product visibility and trust.
Unlock your B2B Profit Potential.
The Amazon Dual-Benefit Program is an opportunity to reshape your B2B strategy and unlock new profit potential. Now is the time to act, optimize your listings, and set up your business pricing to take full advantage of this cost-saving program.