Amazon Sellers Alert: U.S. Congress’ New Information Disclosure Rules & What They Mean for Your Business

As the holiday shopping season ramps up, U.S.-based Amazon sellers and e-commerce brands face a critical shift: the U.S. Congress has issued a formal request to Amazon demanding clearer information disclosure around product details—specifically product origin, U.S.-made component ratios, and seller corporate nationality. For brands relying on Amazon’s marketplace, these changes aren’t just regulatory noise: they’ll shape consumer decisions, operational workflows, and compliance strategies in 2026 and beyond.

What the U.S. Congress Is Demanding of Amazon

On November 24, 2025, the House Select Committee on the Chinese Communist Party sent a letter to Amazon CEO Andy Jassy outlining three non-negotiable disclosure requirements for every product listing:

  1. Explicit product origin (country of manufacturing)
  2. Percentage of U.S.-manufactured components
  3. Confirmation if the selling merchant is a U.S. company

The committee cited “insufficiently prominent” product info on Amazon: some listings bury product origin in fine print, use inconsistent terminology, or omit it entirely. This lack of clarity, lawmakers argue, undermines consumer decisions and harms domestic manufacturers.

Why TP-Link Is in the Spotlight (And What It Means for Your Brand)

Notably, the letter singles out TP-Link—a Chinese smart device manufacturer—even as the company maintains its U.S. operations are independent. Lawmakers expressed concerns about legal jurisdiction and cybersecurity risks tied to non-U.S. brands, signaling that information disclosure rules may carry extra scrutiny for international sellers.

For your e-commerce brand, this means:

  • Even if you’re a U.S.-based seller, vague product origin claims could trigger audits.
  • International suppliers (like those used by many Amazon sellers) will need to provide verified manufacturing data.

How These Trade Regulations Impact Amazon Sellers

U.S. trade regulations are increasingly targeting e-commerce platforms—Amazon isn’t the only one. The U.S. International Trade Commission (ITC) received parallel requests to apply similar information disclosure rules to SHEIN and TEMU. For Amazon sellers, this signals a industry-wide push for transparency.

Key operational changes to prepare for:

  1. Listing Overhauls: You’ll need to add standardized product origin fields (Amazon is expected to roll out mandatory templates by early 2026).
  2. Supplier Verification: You’ll need documented proof of product origin and component ratios (e.g., factory invoices, manufacturing certificates).
  3. Consumer Communication: Clear product origin labeling may become a competitive differentiator—shoppers increasingly prioritize U.S.-made goods.

Will These Rules Help or Hurt Your Sales?

Early data suggests transparent product origin labeling boosts trust: 68% of U.S. consumers say they’d pay 10% more for a product with clear, verified manufacturing info (per a 2025 Fox Business survey). However, sellers who cut corners on information disclosure could face:

  • Listing takedowns on Amazon.
  • Fines from the FTC (which enforces truth-in-advertising rules).
  • Backlash from consumer decisions driven by pro-domestic buying trends.

How to Prepare Your Amazon Store for Compliance (Step-by-Step)

To avoid disruptions, take these actions before Amazon’s December 15, 2025 response deadline:

Step 1: Audit Your Current Listings

Review every product page to:

  • Confirm product origin is visible (not buried in “additional details”).
  • Check for consistent terminology (e.g., “Made in Vietnam” vs. “Manufactured overseas”).

Step 2: Collect Verified Supplier Data

Reach out to manufacturers to request:

  • Official product origin certificates.
  • Breakdowns of U.S.-sourced component percentages.
  • Proof of the supplier’s corporate nationality (if applicable).

Step 3: Update Your Brand’s Compliance Plan

Designate a team member to track trade regulations updates for e-commerce platforms. Consider using third-party tools to automate information disclosure checks across your Amazon listings.

Ready to Navigate These Changes? We’re Here to Help

If you’re an Amazon seller or e-commerce brand feeling overwhelmed by the U.S. Congress’ new information disclosure rules, you don’t have to navigate this alone. Our team specializes in helping U.S.-based sellers update listings, verify product origin data, and align with evolving trade regulations—so you can focus on growing sales, not compliance headaches.

Reach out today for a free 15-minute consultation: we’ll walk you through a customized checklist to get your Amazon store ready before the new rules take effect.

FAQs About Amazon’s New Information Disclosure Rules

1. When will these disclosure rules go into effect on Amazon?

Amazon is required to respond to Congress by December 15, 2025. Industry experts expect mandatory listing updates to roll out on Amazon by Q1 2026.

2. Do these rules apply to small Amazon sellers (e.g., FBA third-party sellers)?

Yes—all Amazon sellers (regardless of size) will need to comply with the new product origin and disclosure requirements.

3. What happens if I don’t update my listings with product origin info?

Non-compliant listings may be removed from Amazon’s marketplace. Repeat violations could result in account suspensions or fines from regulatory bodies.