From $0 to $500,000 Monthly Sales in 6 Months! A Foreign Trade Factory Successfully Transforms into a Global Amazon Brand

Customer Background

• Industry: Household & kitchen products (knife sets, kitchen gadgets, wooden tableware)
• Identity: A traditional foreign trade factory in Yangjiang, Guangdong, which has long relied on foreign trade orders and cross-border e-commerce supply.
• Pain Points: Shrinking foreign trade orders, urgent need to explore channels for independent brand globalization.

Agency Operation Actions

1. Cold Start from Scratch: Account registration, brand filing, and compliant website building.
2. Global Layout: Simultaneously expand into high-potential sites in the United States, Europe, Japan, and other regions.
3. In-depth Category Operation:
   • Optimize A+ pages and video displays for the knife category.
   • Highlight eco-friendly selling points for wooden tableware and conduct scenario-based bundled sales tied to kitchen use cases.
4. Data-Driven Advertising Strategy: Implement combined automatic + manual advertising placement to accurately target the DIY kitchenware audience.

Key Achievements

• Broke through to $500,000 in monthly sales within 6 months, achieving a leap from $0 to becoming a top seller.
• Annual revenue exceeded $15 million, with Amazon becoming the core profit source.
• Synergistic growth across multiple sites: European and American markets accounted for 70% of sales, while the Japanese site achieved a 200% growth rate.
• Transformed from a factory to a brand owner: Independent brand premium increased by 35%, freeing itself from reliance on OEM (Original Equipment Manufacturing).