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Overview: Amazon Black Friday 2025 Event Schedule
The Amazon Black Friday 2025 event schedule has officially been announced — running from November 20 through December 1, 2025.
This 12-day global shopping marathon gives U.S.-based Amazon sellers and eCommerce brands more opportunities than ever before to reach high-intent holiday shoppers.
For Amazon FBA sellers, this extended event is a double-edged sword: more time to sell, but also more competition. In this guide, we’ll break down the timeline, seller deadlines, and winning strategies to help you dominate this year’s Black Friday and Cyber Monday sales.
Confirmed Dates & Duration
According to Amazon’s October 15 announcement, the 2025 Black Friday promotion will run for 12 days — from November 20 to December 1.
This format expands beyond the traditional single-day rush and allows sellers to capture audiences throughout the “Black November” shopping wave.
Why the Extended Window Matters
Amazon’s multi-day approach changes the game: it’s no longer a sprint—it’s a 12-day sales marathon.
Shoppers start researching early, adding items to carts, and comparing deals over multiple days. For sellers, that means sustained visibility, consistent ad spend, and steady inventory management.
💡 Tip: Industry watchers expect future Amazon Black Friday events to stretch up to 14 days, reinforcing the long-term trend toward extended shopping windows.
Key Milestones & Deadlines for Sellers
1. Inventory & FBA Cut-off Dates
To participate in the Amazon Black Friday 2025 event, make sure your inventory arrives at FBA fulfillment centers no later than early November.
Delayed shipments risk missing promotional eligibility or Prime placement during peak shopping days.
2. Deals & Promotions Submission
Amazon requires early submission for Lightning Deals, Best Deals, and Coupons.
Deadlines typically fall around late September, depending on category and region. Missing these windows could disqualify your ASINs from featured event placements.
3. Peak Traffic Days
Although the event runs for nearly two weeks, the biggest sales spikes still center around:
- Friday, November 28 (Black Friday)
- Monday, December 1 (Cyber Monday)
Plan your ad budgets and inventory to handle these high-volume days.
How Sellers Can Prepare for Amazon Black Friday 2025
1. Audit and Forecast Inventory
Analyze last year’s Q4 performance to forecast demand.
Maintain healthy stock levels through December 1 and allocate buffer inventory for top-selling SKUs. Running out of stock mid-event means lost ranking, revenue, and buy box visibility.
2. Optimize Listings Early
Consumers will be browsing long before the sale starts. Update:
- Titles & bullet points
- Product images
- A+ content
- Backend keywords
Use event-related search terms like “Black Friday deal 2025”, “holiday gift idea”, and “Amazon sale” to capture early traffic.
3. Adjust Advertising Strategy for the Full Window
Don’t blow your budget on Black Friday alone.
- Start campaigns early (Nov 18–19)
- Maintain moderate bids during mid-event days
- Push again during Cyber Monday
Ensure ad budgets are distributed evenly and monitored daily for CPC changes and conversion fluctuations.
4. Leverage Strategic Promotions
Secure visibility by combining multiple deal types:
- Lightning Deals for urgency
- Coupons for consistent engagement
- Best Deals for sustained exposure
Align promotions with Amazon’s traffic curve — early shoppers, weekend browsers, and Cyber Monday converters.
New Traffic Opportunities & 2025 Changes
Green Badge & Free Traffic Boost
In 2025, sellers with Amazon “Green Badge” certification saw:
- +43–76% sales increase
- –40% lower ad costs
- Access to 22 exclusive free traffic entry points, including homepage features and event landing pages.
🌱 Being part of Amazon’s preferred sustainability programs can significantly amplify visibility and brand trust.
Extended Exposure, Fiercer Competition
The longer sales window means:
- Exposure is spread out over more days.
- Competition is higher throughout.
Sustained visibility now depends on consistent advertising, pricing discipline, and adaptive promotion management.
Final Strategy Snapshot: Winning the 12-Day Marathon
✅ Map your event timeline:
Include inventory deadlines, promo submission, launch day, and follow-up.
✅ Budget for longevity:
Distribute spend strategically across the 12 days.
✅ Mix your offers:
Combine Lightning Deals, Coupons, and Best Deals for multi-layered engagement.
✅ Track performance daily:
Monitor CPC, conversions, buy box, and ASIN health.
✅ Keep fulfillment smooth:
Stockouts or suppressed listings during this event can devastate rankings.
Get Expert Help for Amazon Black Friday 2025
Want to maximize your performance during the Amazon Black Friday 2025 event schedule?
Our team helps U.S.-based Amazon sellers plan every detail — from inventory forecasting and deal submission to advertising and post-event analysis.
👉 Contact us today for a free strategy session and secure your edge in the year’s biggest Amazon selling window.
FAQs: Amazon Black Friday 2025 Event Schedule
1. When does the Amazon Black Friday 2025 event start and end?
The event runs from November 20 to December 1, 2025.
2. What deadlines should sellers meet before the event?
Submit deals and promotions by late September, and ensure FBA inventory arrives by early November.
3. How can sellers maximize exposure during the event?
Optimize listings early, secure Lightning/Best Deals, plan a 12-day ad strategy, and monitor inventory to stay competitive through Cyber Monday.