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Amazon Just Made Advertising Easier
Amazon has officially launched Amazon Campaign Manager, a unified platform that combines DSP and Ads Consoleinto a single dashboard. Sellers, brands, and agencies can now create, optimize, and measure full-funnel campaigns across Sponsored Ads, Display Ads, and Streaming TV—with no platform switching.
🧠 What Is Amazon Campaign Manager?
Amazon Campaign Manager = Sponsored Ads + DSP + AI-Powered Automation
Instead of juggling multiple tools, advertisers can now manage all formats from a unified interface:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- DSP Media (including retargeting)
- Streaming TV Ads
📌 This replaces fragmented workflows with a single, data-driven system.
⭐ Key Features You’ll Actually Use
✔ 1) Unified Dashboard
View budgets, targeting, placements, conversion metrics, and reach—without switching tools.
✔ 2) Cross-Channel Optimization
Performance data is shared across formats, helping advertisers:
- Reduce wasted spend
- Improve ROAS
- Scale campaigns more effectively
✔ 3) AI Smart Search
Amazon states internal tests show up to 26% faster campaign setup thanks to automated:
- Keyword recommendations
- Audience selection
- Bid strategies
✔ 4) One Campaign Across Multiple Channels
Build a single campaign that automatically deploys to multiple ad types—no more creating dozens manually.
✔ 5) No Extra Charge for Sponsored Ads Users
Existing Sponsored Ads advertisers can adopt Campaign Manager at no additional cost.
📈 Why Sellers Should Care
| Benefit | Impact |
|---|---|
| Full-funnel capability | Awareness → Consideration → Conversion in one workflow |
| Unified reporting | Easier to measure ACOS, ROAS, reach, demographics |
| AI-driven optimization | Higher returns with less manual labor |
| Accessible to all sellers | Small brands can finally tap DSP-level targeting |
Amazon’s ad revenue grew 22% in 2025 Q3, reaching $17.7B, driven by increased adoption of enterprise-level tools—now made accessible to all sellers.
🇺🇸 What It Means for U.S. Sellers
🎯 Sharper Targeting With First-Party Data
Advertisers can now jointly target:
- Product viewers
- Cart abandoners
- Previous purchasers
- Brand-aware audiences from Streaming TV
🎥 Full-Funnel Advertising from One UI
Run awareness + retargeting + performance ads without switching tools.
🧩 Lower Learning Curve for DSP
DSP’s advanced targeting becomes more user-friendly, enabling smaller sellers to scale more strategically.
🛠️ How to Start Using Campaign Manager (5-Step Guide)
| Step | Action |
|---|---|
| 1 | Log in to Amazon Ads Console or DSP |
| 2 | Click Create Campaign |
| 3 | Select Omnichannel Campaign |
| 4 | Use Smart Search AI for suggestions |
| 5 | Monitor results via the Unified Performance Dashboard |
🤔 Should You Switch from DSP or Ads Console?
| If You Currently Use… | Recommendation |
|---|---|
| Only Sponsored Ads | Upgrade now — get advanced targeting with zero additional cost |
| DSP | Continue using; still required for advanced options, but now easier |
⚠ DSP still requires a minimum ad spend threshold.
🔮 The Future of Amazon Advertising
Amazon is moving toward a self-optimizing ad ecosystem, powered by:
- Automation
- AI-driven optimization
- Machine-learning personalization
📌 Tomorrow’s winners won’t just spend more—they’ll use smarter automation first.
📌 Want to Maximize ROAS With Campaign Manager?
We specialize in Amazon PPC, DSP, and AI-based ad optimization.
📩 Contact us to reduce costs and scale smartly with Campaign Manager.
❓ FAQs
1) What is Amazon Campaign Manager?
A unified platform that combines DSP and Ads Console to manage full-funnel Amazon ads in one dashboard.
2) Does it cost extra?
No. Sponsored Ads users pay nothing extra. DSP minimum spends still apply.
3) Can I run Sponsored Ads and DSP in one campaign?
Yes. Campaign Manager supports multi-format omnichannel campaigns.