Amazon’s 2025 Q3 Sales: A Deep Dive for U.S. Sellers and eCommerce Brands

Key Financial Highlights

North America Sales Growth: 11% Year-Over-Year to $106.3 billion

International Markets Surge: 14% Growth to $40.9 billion

AWS Revenue: $33 billion (20% growth)

Net Income: $21.2 billion (38% increase)

Headcount: 1.578 million employees (+2% QoQ)

Third-Party Sales: 62% market share (excluding Whole Foods)

Generative AI tools deployed to 1.3M sellers

Rufus AI assistant reaches 250M users

AWS adds 3.8GW capacity for AI workloads

Same-day delivery expanded to 1,000+ U.S. cities

Multi-Channel Fulfillment now supports Walmart/Shopify/SHEIN