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In 2026, Amazon will implement a controversial policy shift: the DD+7 (Delivery Date +7 Days) reserve period, requiring sellers to wait seven days after delivery confirmation before receiving funds.
Understanding Amazon’s DD+7 Policy
Starting March 12, 2026, Amazon will withhold payouts for seven days after a product’s confirmed delivery date. For example:
- Order placed: January 1
- Delivered: January 3
- Funds available: January 11 (DD+7)
Why Sellers Are Concerned
- Cashflow Issues: Small businesses and seasonal sellers often depend on rapid payouts to restock inventory, pay suppliers, or fund marketing.
- Untracked Shipping Complications: Amazon allows untracked shipping for items under $10. Without delivery confirmation, how will sellers prove delivery to trigger the DD+7 clock?
- Hypocrisy in Refund Policies: Critics note Amazon refunds buyers immediately for returns but now delays seller payouts.
The Impact of Delivery Confirmation on Payouts
Delivery confirmation is the linchpin of the DD+7 policy. For tracked shipments (e.g., UPS, FedEx), Amazon uses scanning data to verify delivery. But for untracked shipping, sellers face ambiguity:
- What if a package isn’t scanned?
- Customer disputes: If a buyer claims non-delivery but no scan exists, sellers risk chargebacks without recourse.
Strategies to Mitigate Cashflow Risks
- Switch to Tracked Shipping
- Build a Cash Reserve
- Diversify Sales Channels
- Negotiate with Suppliers
Untracked Shipping: A Looming Crisis?
Untracked shipping is popular for low-value items, but the DD+7 policy could force sellers to abandon it. Here’s why:
- No delivery scan = no payout trigger
- Buyer preferences vs. seller risks
What Sellers Can Do
- Raise prices slightly
- Offer tiered shipping
- Lobby Amazon for clarity
Preparing for the Transition: A Checklist for Sellers
- Audit Your Cashflow
- Update Financial Models
- Test Tracked Shipping
- Monitor Amazon’s Guidance
FAQs About Amazon’s DD+7 Policy
Will Amazon hold funds indefinitely for untracked shipments without delivery scans?Amazon hasn’t specified, but sellers report that customer support lacks answers. To avoid risks, switch to tracked shipping or request clarification from Amazon Seller Central.How can small sellers manage cashflow under DD+7?Build a cash reserve, negotiate longer payment terms with suppliers, and diversify sales channels. Tools like QuickBooks or Shopify Capital can also bridge gaps.Does DD+7 apply to all Amazon marketplaces?Yes, the policy affects sellers globally, but U.S.-based sellers may face stricter enforcement due to domestic shipping regulations.
Final Thoughts
Amazon’s DD+7 policy is a seismic shift for sellers, but preparation can turn disruption into opportunity. By prioritizing tracked shipping, building financial resilience, and advocating for clearer guidelines, U.S.-based brands can adapt and even grow in 2026.