Client Background Industry: Consumer Electronics (Smart Cameras, Doorbells, Smart Locks)Identity: Beijing-based smart home brand specializing in low-power, wireless IoT security systems. Client Goals Key Challenges Operational Strategy 1. Smart Bundling with “No-Hassle Sets” Created product bundles such as the “Front Door Security Kit” (doorbell…

Client BackgroundIndustry: Health & Personal Care (Portable Massage Guns, Neck Massagers)Location: Hangzhou, ChinaProfile: A professional massage equipment manufacturer with strong ODM design and R&D capabilities. Client Goals Key Challenges Operation Strategy 1. Pain-Point Scenario FocusAll listing content—including titles, visuals, and videos—was centered on…

Client Background Industry: Industrial Components (Fasteners, Bearings, Hardware)Location: Shanghai, ChinaProfile: A large-scale industrial parts supplier with a product catalog exceeding 10,000 SKUs. Client Goals Key Challenges Operation Strategy 1. Amazon Business Expansion:Built a dedicated Amazon Business presence with quantity discounts, business-only pricing, and…

Client Background Industry: Footwear (Hiking Shoes, Trekking Boots)Identity: A Wenzhou-based shoe manufacturer with deep R&D expertise and production capacity, long recognized as an OEM supplier for European outdoor brands. Client Goals Key Challenges Operational Strategy 1. Professional Product Testing The brand distributed…

Client Background Industry: Sportswear (Yoga Apparel, Sports Bras)Identity: A high-end sportswear manufacturer from Fujian, known for premium fabric technology and craftsmanship. Client Goals Key Challenges Strategic Approach 1. Emphasizing Real Body Representation:The brand highlighted inclusivity by showcasing real customers of diverse body…

Client Background Industry: Kitchen Appliances (Air Fryers, Blenders)Identity: A Guangdong-based emerging kitchen appliance brand known for its modern design and innovative features. Client Goals Key Challenges Operational Strategy 1. Recipe-Centered Brand Experience Developed a Recipe Content Hub, creating beautifully filmed cooking tutorials tailored…

Client Background Industry: Office Supplies (Printer Ink Cartridges, Paper, Accessories)Identity: A Jiangxi-based manufacturer specializing in office equipment and consumables, with a long-standing focus on enterprise clients. Client Goals Key Challenges Operational Strategy 1. Scenario Redefinition Repositioned the products from “office consumables” to…

Client Background Industry: Baby Products (Silicone Tableware, Bibs, Teethers)Identity: A Zhejiang-based baby care company specializing in food-grade silicone materials. Client Goals Key Challenges Operational Strategy 1. Radical Value PositioningThe brand made “100% platinum silicone, 0 harmful substances” the foundation of all communication. Third-party testing…

Client Background Industry: Pet Supplies (Smart Feeders, Water Fountains)Identity: Xiamen-based technology company integrating smart home innovation with pet care products. Client Goals Key Challenges Operational Strategy 1. Scenario-Based MarketingAll marketing materials focused on relatable life situations such as business trips, overtime work, and weekend travel,effectively…

Client Background Industry: Beauty & Cosmetics (Makeup Sponges, Brushes)Profile: A Guangzhou-based beauty tool manufacturer specializing in product innovation and material research. Client Goals Key Challenges Operational Strategy 1. Product Experience as the Core:Focused on the unique “expands when wet and ultra-soft texture”…