For years, Black Friday has been synonymous with deep discounts and record-breaking sales.But the 2025 season is telling a different story: U.S. Black Friday discounts are notably weaker, as tariff policies and rising import costs reshape how brands plan promotions. For…

As a U.S.-based Amazon seller, you know that pricing isn’t just about numbers—it’s about survival. With millions of products competing for clicks, small sellers often struggle to balance profitability and visibility. The secret? Harnessing Amazon historical selling price data, tracking promotion frequency, and…

In the fast-paced world of e-commerce, returns are an inevitable part of the business. For U.S.-based Amazon sellers and e-commerce brands, the holiday season often brings a surge in sales, but it also comes with an expected “returns tsunami.” In…

As an Amazon seller based in the U.S., you’ve likely felt the ripple effects of recent disruptions—from the large-scale outage to lingering traffic slumps, skyrocketing ACOS, and the ever-changing landscape of consumer behavior. In this guide, we’ll break down the…

For U.S.-based Amazon sellers and eCommerce brands, Fulfillment by Amazon (FBA) remains a cornerstone of scalable growth — but 2025 has brought new financial pressures. Rising fulfillment fees, shipping costs, and storage surcharges are squeezing seller margins across the board. The good news?…

As a U.S.-based Amazon seller or eCommerce brand, scaling your business, automating tasks, and maintaining control over your operations are non-negotiable. Enter Amazon Web Services (AWS)—a cloud platform designed to solve these exact challenges, with tools tailored to streamline everything from…

Introduction For US-based Amazon sellers and eCommerce brands, counterfeiting and unauthorized listing hijacking have long been persistent pain points. Traditional anti-counterfeiting measures often involve reacting after infringement—spending hours checking listings, collecting evidence, submitting reports, and waiting for reviews. This not…

For U.S.-based Amazon sellers, success hinges on more than just sales volume. Hidden costs—from storage fees to PPC overspending—can quietly erode profit margins, leaving even high-revenue sellers struggling to stay afloat. A 2024 survey revealed that 30% of Amazon sellers lose…

Running a successful Amazon business requires more than just great products and smart marketing — it demands constant vigilance in maintaining compliance. Sellers must navigate a maze of policies, enforcement actions, and account health metrics that can dramatically affect listings…

Introduction In the hyper-competitive ecosystem of Amazon, advertising efficiency is determined by one crucial factor — keyword targeting. Whether you’re managing Sponsored Products, Sponsored Brands, or Sponsored Display campaigns, choosing and optimizing the right keywords can make the difference between profitable growth and budget…