Address
304 North Cardinal St.
Dorchester Center, MA 02124
Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM
Customer Background
- Industry: Consumer electronics batteries (disposable and rechargeable batteries)
- Identity: A wholly-owned subsidiary of a domestic listed company in the energy sector, with both technological strength and capital advantages.
- Core Advantages & Pain Points: It has long provided OEM services for local brands in Europe and the US and supplied major cross-border sellers, boasting highly competitive product quality and supply chain. However, it lacked experience in building consumer-facing brands, had no clear way to effectively launch and operate Amazon’s global sites, and was unable to convert its product advantages into brand premium and end-user profits.
Agency Operation Strategies
- Top-Tier Brand Design: Built a consumer-facing (B2C) brand system from scratch, including brand positioning, visual identity (VI), and brand story, to differentiate itself from the traditional OEM business.
- Refined Product Planning: Based on Amazon market data, restructured and upgraded the existing product line. Launched bundled sets tailored to different application scenarios (e.g., smart home, photography, high-end toys) and various pack quantities, while developing new products with high premium.
- Global Strategic Layout: Took the US site as a breakthrough point, and simultaneously planned the launch of European (UK, Germany, France, Italy, Spain) and Japanese sites. Implemented a “one-core, multi-point” global operation strategy to mitigate risks and maximize market coverage.
- Professional Content Marketing: Targeting the technical characteristics of battery products, created high-conversion A+ pages, videos, and Q&A content. Highlighted core selling points such as long battery life, safety, and environmental friendliness to establish a professional and trustworthy brand image.
Key Achievements
- Achieved over $30 million in Amazon sales within 2 years, becoming a new performance growth driver for the group.
- Successfully built an independent brand, realizing a strategic transformation from an “OEM behind the scenes” to a “frontline brand,” and ranking among the top in brand awareness within the niche category.
- Completed the layout of major global sites, with coordinated development across all sites. Risk resistance was significantly enhanced, and reliance on a single market was eliminated.
- Profit margins increased substantially; end-user retail profits far exceeded those of the traditional OEM model, which positively impacted the valuation of the listed parent company.