Smart Pet Brand from Xiamen: Turning Innovation into a $12M Success Story

Client Background

Industry: Pet Supplies (Smart Feeders, Water Fountains)
Identity: Xiamen-based technology company integrating smart home innovation with pet care products.

Client Goals

  • Establish a leading position in the smart pet product category on Amazon.
  • Solve the key pain point for pet owners: feeding pets during short trips or long work hours.
  • Build a trusted brand image centered on technology, reliability, and care.

Key Challenges

  • Consumers questioned the safety and reliability of smart pet devices.
  • Product required App integration, creating potential technical and user experience risks.
  • Market education was needed to help customers understand the real value of smart pet feeders.

Operational Strategy

1. Scenario-Based Marketing
All marketing materials focused on relatable life situations such as business trips, overtime work, and weekend travel,effectively turning features into real-world problem solvers.

2. Building a Trust Pyramid
The brand emphasized its UL safety certifications, App Store high ratings, and verified long-term customer reviewsto systematically build consumer confidence.

3. Worry-Free Service Commitment
Offered a 2-year warranty and 24/7 technical support, clearly displayed in product listings. This transparent service promise significantly reduced purchase hesitation.

Key Results

✅ Annual sales reached $12 million, with the smart feeder ranking in the top three bestsellers of its category.
✅ Product maintained an average rating of 4.6 stars, with “Reliable” as a top positive keyword.
✅ Scenario-driven marketing expanded the market beyond existing demand, creating new consumer segments.
✅ The brand established itself as a recognized leader in smart pet appliances, paving the way for future product line extensions.

Client Testimonial

“The 1981 team truly understands how to communicate with pet owners. They didn’t just sell products—they delivered peace of mind.”
— CEO, Smart Pet Technology Company

Core Insights

From Function to Scenario:
In smart hardware marketing, the key is transforming technical functions into essential lifestyle solutions that directly address user pain points.

Trust Before Transaction:
For high-ticket products involving pet health, systematic and multi-layered trust-building is essential to drive conversions.

Service Enhances Value:
Offering service standards above industry norms not only removes customer hesitation but also becomes a powerful competitive differentiator.